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He is a reference author about Communication Strategies, with over 20 books published, a hundred articles and an always active blog. His first book got the National Research award (Premio Nacional de Investigación) (Madrid, 1974) and the last: “Estrategias de Comunicación”, Ariel 2001 – three editions have already been made- has won two international distinctions. The IV Cumbre Iberoamericana de Comunicadores award to “the best Iberoamerican book about Communication” (Santo Domingo, 2005) given by a jury of experts from five different countries. And the award to the excellence in research in Strategies, given by the Universidade do Algarve (Faro, Portugal, 2006)

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