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Index:

GRATITUDE
PROLOGUE

PART I
THE STRATEGIC KNOWLEDGE

Introduction

1: 2.500 years of strategy: the military paradigm

2: In front of the future and random: the probability calculation

3: In front of uncertainty: the game theory

4: The strategic seed: the logical- analytical paradigm

5: The dimensions of strategy

Epilogue of Part I

PART II
NEITHER OPONENTS NOR RATIONALS:
TOWARDS A NEW THEORY OF PLAYERS

Introduction

6: From games as conflict to games as negotiation

7: From the rational placer to the man- player

8: The subject crisis in the sciences of man: the merging paradigm

9: The man- player model

10: The game theory

Epilogue of the Part II

PART III
THE STRATEGIC MANAGEMENT OF THE PUBLIC COMMUNICATION

Introduction

11: The political- economical focus (I): from information to communication

12: The political- economical focus (II): Intangibles management in the new theories of competitiveness.

13: Communicators' focus: symbolic interaction

14: The power of communication: the strategic communication

15: The frontiers of strategic communication (I) classical statements: Propaganda and Rhetoric

16: The frontiers of strategic communications (II) XX Century: Persuasive Communication, Publicity and Public Relations

17: Communication strategies: the director scheme

Epilogue of Part III

PART IV
AGREEING THE FUTURE

Introduction

18: Strategy, communication and consent: the social matrix of the XXI Century

19: The consent engineering. The semiostrategsphere

20: As a conclusion: towards a strategic theory for the everyday action

Bibliography