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Communication Strategies: the book
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An interdisciplinary effort“An interdisciplinary focus that is far from the simplifier thought that has dominated the conception of communication” INTERACCIÓN, Revista de Comunicación Educativa, Julio 2003, CEDAL, Colombia "In this book there is a very hard, difficult and brave intent: it pretends to knit from a interdisciplinary vision such a complex and difficult field as communication and its strategies is " "I appreciate that military perspective is incorporated in a book about communication strategies. It was precisely a theoric contribution (and so a communication) of Rafael Alberto Pérez what gathered us in the beginning of 2001 in a common job, that was the strategic review of the defense of Spain before September the 11 th . Now it is another communication (mi contribution with a column in the first chapter of this book) what joins us again ". "In a time where practice manuals abound, this book is full of suggestions. It is a book that contributes with argumentation rather that arguments and that with no doubt it will deserve a space in the offices of professionals and directives that are disposed to wonder if from their theoric inheritance, from where they sustain their practice, is still valid for the 21 st Century, and also in the libraries of those universities where communication and management are studied " Antonio López, Presidente de la Asociación de Directivos de Comunicación de España (ADC DIRCOM) |
> it proposes a new strategic theory
> it comes to fill a void
> it is a reference work
> it is an interdisciplinary effort
> it regains the human being
> it opens new roads
> it anticipates one of the most important discoveries of 2004
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