< a reference work
“It is going to be a reference book for many years and it is going to grow. [...] Every book that has roots grows, and the book of Rafael Alberto Pérez has very deep roots.” José Luis Pinillos, Catedrático Emérito, Universidad Complutense. Premio Príncipe de Asturias de Ciencias Humanas
“The book of Rafael Alberto Pérez has become an indispensable reference for anyone who search for answers for the challenge that the communication presents in this new millennium beginning. Methodological rigor, novelty focuses, and all in a clear and simple language, this is what this huge academic effort present.” Regina Santiago Núñez, Académica de la Universidad Iberoamericana y periodista, México
“Estrategias de comunicación” uma obra indispensável para quem quiser compreender profundamente o mundo que o rodeia que, na realidade, tanto ou mais que um mundo físico, é um mundo de percepçôes, de juizos de valor,…de comunicaçâo.”
Marketeer, Estrategias, Marketing e Negôcios
Nº 86, septembro 2003, Lisboa
“Rafael Alberto Pérez is – and especially with this work – a reference author in the contemporary thought.
In “Communication Strategies” when he demonstrates that communications is a strategic element of organizational management (in any level) Rafael Alberto Pérez rises communication from a simple instrumental role in service of the organizational strategy to a essentiality space where strategy gets born and develop in (and because of) communication. ”
Vitor Vieira, Director de Comunicación de Microsoft Portugal y Profesor de la Escola de Comunicaçâo Social de Lisboa
“Rafael Alberto Pérez, an expert with many years of professional and teaching experience, capable of stating himself everyday the founding of his activity, has reflected with no rush about why and how of communication. The reader will easily prove it. It is a fundamental text, that will mark for years the reflections and will decisively influence in the professional activities of media and communication”
Chasqui, Centro Internacional de Estudios Sociales para América Latina, CIESPAL, Ecuador, Enero 2003.
“I am not exaggerating when I say that Communication Strategies of Rafael Alberto Pérez is the best communication book that has been written in Spain in the last 10 years”
Jesús Timoteo Álvarez, Catedrático de Periodismo, Facultad de Ciencias de la Información, Universidad Complutense, 2003
“A book that has marked in the Dominican Republic a new stage, in which the study of the communication strategy applied to business, political and social organizations has began”
Wilson Hernández, Presidente de INFOMEGA, Centro para el Estudio Avanzado de la comunicación, República Dominicana
“The proposals that professor Rafael Alberto Pérez make in his book have helped to rise a serious and scientific debate about a very nowadays subject: how to make communication a resource for the development of people and the educational system”
Claudio Avendaño, Director del Magíster en Comunicación, Universidad Diego Portales, Santiago de Chile
"It is a monumental work of those that become a classic in a very brief time "
Juan Luis Manfredi, Profesor de la Facultad de Comunicación, Universidad de Sevilla
"We are in front of a work that it is going to be an obliged reference in our libraries. In this book Rafael Alberto Pérez begins (on the hand of Sun Tzu) considering strategy as the art of deceit and finishes the book presenting communication strategies as the art of consent.
We, who work in the information technologies world, know well the benefits of cooperation and competence in the common standards. "
Alfonso González Herreros, Director de Relaciones con los Medios, IBM España
“A magisterial synthesis of human thought”
Miguel Barrachina, Químico nuclear. Ex asesor técnico del Consejo de Seguridad Nuclear
“His research about publicity communication strategies and about public communication, have turned him into an authority in the subject, where he is cited as a classic. The last work, “Communication Strategies” (2001), is now a recommended reading in universities of Spain , Portugal and Latin America …”
María Jesús Martínez Pestañas, 2002
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