< It comes to fill a void
““Communication Strategies” is a book that in Mexico we have valued in a very special way as a boundary stone with which the Spanish Academy keeps closing the breach that for many decades have parted us from the knowledge production in the Anglo-American academia centers and the rest of Europe, in this and other fields of Communication” Prf. Dr. José Carreño Carlón, Director del Departamento de Comunicación de la Universidad Iberoamericana. Titular de la Cátedra UNESCO “Telecomunicaciones y Sociedad”. México
“Because of its unique perspective, this book certainly fills up an empty space in the Strategic Management literature. I am convinced that your work will be rewarded by a great level of attention both in the academic and the practical management field” Prf. Dr. Klaus Macharzina, Univesität Hohenheim, Stuttgart, Germany.
“Communication Strategies” is a work that comes to fill a void inside of the Social Sciences (…) We recommend this book to every person related with management, because it Hill give you a clearer vision about certain key concepts and valuable reflections that must be considered on the moment of evaluating why certain business strategies get to victory and others, simply are meant o fail” “Boletín Chileno de Comunicación”, Año III- Nº 36; Universidad Diego Portales, Santiago de Chile, 2002
"No doubt, with this work the author contributes not only to enrich his teaching and university concern, but also to one of the elements of debate: the strategies of individuals and organizations. This enrichment is necessary, in particular, to the new ways of conceiving the business direction. " Santiago García Echevarría, Catedrático de Política Económica de la Empresa , Universidad de Alcalá
"It is a serious, tidy and documented work, which fills not one but two or three gaps. We needed a book like this " Luis Ángel Sanz de la Tajada , Profesor de Marketing, Facultad de Ciencias de la Información , Universidad Complutense de Madrid
“Directed to the man of action, that form the enterprise, politics or culture has to cope the uncertainty and complexity of the XXI Century, the present work comes to fill that void” Antonio López, Presidente de la Asociación de Directivos de Comunicación de España (ADC DIRCOM)
“Rafael Alberto's work is pioneer in facing the challenge of the strategies in the communication media. And this subject is an almost virgin field. (…) This work is a tool in its sector where changes are going through. The Corunians must feel very comforted knowing that one of them is in the first intellectual Trench” José Luis García López, “ La Voz de Galicia”, November 23, 2001
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