Communication Strategies: the book

It proposes a new Strategic Theory

“Rafael Alberto Pérez, one of the pioneers in public relations in Spain, develops in his book Communication Strategies an innovative proposal about corporative communication, proposing a restatement of its functions and its placement in the organizational structure”
Revista Corporativa del Grupo León Jiménez, January 2004, Dominican Republic

“His strategic approach distances from the classic strategic theory for its model puts in the first place the cognitive and valuable processes, and this moves the interest from information to communication as the configuration of values and culture”

INTERACCIÓN, Revista de Comunicación Educative, Julio 2003, CEDAL, Colombia

“Proposing a new paradigm (…) he defines a strategic theory for everyday communication” European Journal of Communication, Sage , England

“A new theory for after September the 11th” Estrategias.Com, December 2001

"The author proposes suggesting hypothesis establishing the basis for a new strategic theory” Gaceta Complutense , Universidad Complutense de Madrid, November 2001

“Rafael Alberto Pérez gives a strategic theory to make less distressing the uncertainty of the future; a theory for a better world. This theory still has more ambitious targets to fulfill, and because of that it represents for the author a bigger challenge in his works to come, and a also a duel for all those who are concerned about the construction of that new ambient” Marcial Murciano, Decano, Facultad de Ciencias de la Información Universidad Autónoma de Barcelona, 2003

“All the assistants agreed that the book anticipates a new strategic theory for alter the September 11th” Estrategias de Comunicación y Marketing, Enero 2002

“Rafael Alberto is not only a great communicologist, but also a philosopher. His new theory of man- player has undoubtedly interest for philosophy, like his theory of the communicative action and the strategies that lead it.” Javier Echeverría, Escuela de Filosofía, Centro Superior de Investigaciones Científicas (CSIC), 2003

"The book “Communication Strategies” offers a new strategic theory for after September 11th, whose causes and consequences it advances”. Imagen & Comunicación, Enero 2002

“The last part constitutes the hard nucleus of the book. After the premises developed in the first two sections of the work, the key piece of the puzzle – the communication- is integrated to build a theory that allows the different public operators to cope with the complexity of the social problems in the everyday life. According to it, from its symbols and its sociological capacity the failure or success of every strategy is undertaken.” Carlota García Encina, Revista de Defensa, nº 167, 2002

“It is not only limited to establish the state of art – a contribution that for itself would justify the author's effort- but also from its pages come out rich and suggesting hypothesis and the basis of a new strategic theory are established.” Antonio López, Presidente de la Asociación de Directivos de Comunicación de España (ADC DIRCOM)